American Crew - Boost Pre-Styling Cleanser - 250ml

American Crew - Boost Pre-Styling Cleanser - 250ml Designed as the first step in the ultimate styling routine, the American Crew Boost Pre-Styling Cleanser is a game-changing volumizing wash that primes the scalp and hair for maximum lift, density, and control. Crafted specifically for men with fine or thinning hair, this vegan formula delivers lightweight cleansing that boosts volume and enhances texture—without weighing hair down. Whether you're prepping for a matte powder finish or natural body, this cleanser creates a clean, balanced canvas for effortless styling and fuller-looking hair. Benefits Volumizing Pre-Styler: Delivers instant root lift and body before you even reach for styling products Clean-Scalp Technology: Balances the scalp microbiome and removes residue without over-stripping Hydration Without Weight: Moisturizes lightly while maintaining structure and shape Clean Grooming Formula: 100% vegan, silicone-free, paraben-free, and sulfate-free Refreshing Signature Scent: A crisp, citrus-herbal aroma with woody undertones for a clean, masculine finish How To Wet hair thoroughly, then massage a small amount into hair and scalp. Rinse well, and follow with your favorite styling products to achieve the perfect healthy hairstyle.