American Crew - Forming Pre-Styling Cleanser - 250ml

American Crew - Forming Pre-Styling Cleanser - 250ml Prep hair for effortless styling with American Crew Forming Pre-Styling Cleanser, a gentle, everyday wash designed especially for textured, wavy, and curly hair. This vegan formula cleanses without stripping, helping to enhance natural texture, reduce frizz, and improve overall manageability. Infused with jojoba oil, it lightly nourishes and adds natural shine, while supporting a healthy scalp environment—creating the ideal foundation for any styling product that follows. Benefits Pre-styling cleanser: Designed as the first step before cream, pomade, or styling products. Texture- and curl-friendly: Helps define natural wave and curl patterns while reducing frizz. Hydrating care: Jojoba oil adds softness and shine without weighing hair down. Scalp-supporting formula: Helps maintain a balanced, healthy-feeling scalp. Modern, clean formula: Vegan and free from silicones and parabens. How To Apply to wet hair and scalp. Massage gently into a lather. Rinse thoroughly. Follow with your preferred American Crew styling product (e.g., Forming Cream) for best results.