With just a few drops of Joico's Colorful Glow Anti-Fade Serum, hair color vibrancy comes back instantly - soft, brilliantly shiny, and protected against those harsh, color-fading UV rays that can zap the richness and intensity from radiant color.

Benefits

• Helps prevent hair color from fading off tone when exposed to UV or sunlight
• Instantly increases shine
• Boosts color vibrancy & provides softness
• Reduces frizz for smoother hair in just one use
• Guards against the hair-dulling effects of pollution