When you want to go beautifully blonde—and go there fast—NEW Blonde Life Cre?me Lightener turns up the power and rockets you to bombshell status in no time flat. With bond- building Arginine and moisture-locking exotic oils, Joico’s fastest lifting cre?me lightener delivers up to 9+ levels of lift and beautiful, shiny-looking hair that will blow you away.

Here’s Why You’ll Love It:

Exotic oils and bond-building Arginine make this next- generation cre?me lightener the perfect blonding choice for on- or off-the-scalp techniques.

• Achieve up to 9+ levels of lift in a flash
• Reduce breakage by 77% in one treatment*
• Strengthens hair to be 4X more resistant to breakage*
• On/Off-scalp application
• Blonde hair becomes lustrous and healthy-looking
• Designed for balayage, freehand and ombre? techniques—with or without foils
• Easy rinsing
• No dedicated developer

Perfect when:

• You want up to 9+ levels of lift with less fear of damage*
• You want to go blonde quickly while maintaining healthy-looking hair
• You want the freedom to create freehand balayage and ombre? looks off the scalp
• You want a formula that stays moist, allowing you to safely lift hair with flexible viscosity
• You want blonde with radiant shine and brilliance
• You want better protected* strands for double-processed blondes
• You want versatility for unlimited color techniques, such as sombre? and babylights

Let’s Look Inside:

Going bombshell blonde no longer means sacrificing healthy-looking hair. Blonde Life Cre?me Lightener changes the game, reducing breakage by 77%* in a single treatment. Bond-Building Arginine is a naturally occurring amino acid crucial to hair’s strength. Monoi Oil, a rare, exotic blend of Coconut Oil and Tahitian Gardenia Flower, fights frizz and boosts shine while helping protect hair from environmental damage. Tamanu Oil, a rich, Southeast Asian UV-absorber packed with fortifying Omega-6 and -9, helps deeply hydrate hair, bump up shine, and banish brittle strands.