Blonde Life Lightening Powder

If blonde is great, BLONDER is better. Especially when you?re enhancing your golden strands with an ultra-high-lift formula that safely kicks you up to 9+ levels in record time.** With our powerful conditioning formula, you?ll steer clear of those damaging multiple applications, reduce breakage*** and bypass the hassle of additives. Use with foils...without foils... Blonde Life Lightening Powder gets you blonde safely and in a flash.

*When using Brightening Shampoo and Conditioner/Masque, which preserve over 80% of haircolor after 18 washes.
**vs. other Joico lighteners.
***Against combing breakage on damaged hair; when used with Joico Blonde Life Brightening Masque vs. a non-conditioning bleach.