Joico's Colorful Anti-Fade Shampoo protects hair color for long-lasting vibrancy and tonal integrity - the kind of color care that delivers smooth, shiny, vibrant results on a daily basis.

Benefits

• Color vibrancy lasts up to 8 weeks*
• Free of SLS/SLES sulfates**
• Provides UV protection for longer-lasting color***
• Increases shine, manageability and strength****