IGK - Blonde Pop - Purple Toning Shampoo - 236ml

IGK - Blonde Pop Purple Toning Shampoo - 236ml IGK Blonde Pop Purple Toning Shampoo is a vegan, cruelty-free formula specifically designed to neutralize brassiness in blonde, silver, and highlighted hair. Infused with violet pigments, it effectively counteracts dull, yellow tones, leaving your hair brighter and more vibrant. The shampoo also features key ingredients like squalane, a hydrating emollient that restores moisture balance, and purple rice, which conditions and enhances shine for a polished, radiant finish. Free from sulfates (SLS and SLES), parabens, and mineral oils, this gentle formula is safe for color-treated and chemically processed hair. It not only preserves your hair’s health but also boosts softness, shine, and overall vibrancy. Its lightweight, moisture-rich composition ensures your locks feel soft and look salon-fresh after each wash. Benefits 7x reduced brassiness, brighter shade, moisturized strands, 450F heat protection Soften, strengthen, hydrate, add shine Squalane-infused to help restore moisture, brilliance and shine Ultra-clean formulas How To To use, simply apply to wet hair, lather evenly, and rinse thoroughly. For the best results, pair it with IGK Blonde Pop Purple Toning Conditioner, which complements the shampoo by adding extra hydration and nourishment.