A gentle cleanser that takes out what you DON’T want, and leaves behind everything you DO! With Joico Colorful Anti-Fade Shampoo, daily buildup and debris are gently washed away; while it preserves the long-term vibrancy and intensity of gorgeous haircolor. Here's Why You'll Love It: Free of SLS/SLES Sulfates RJOCare Gently cleanses color-treated hair Fortifies hair for 3X greater resistance to breakage when using Colorful Shampoo and Conditioner against combing breakage on damaged hair How To Use: Apply to wet hair. Lather, and rinse.
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