Pastels or brights? Unicorn or Pinwheel technique? Which hot new haircoloring trend will your clients jump on next? Thanks to Joico’s Color Intensity Eraser, color-obsessed clients can now change their custom color quickly and easily while leaving locks gleaming in healthy condition! In 30 minutes or less, this brilliant K-PAK® Keratin-enriched formula lifts direct dyes, leaving hair ready (and joifully waiting) for its next color transformation. WHY YOU’LL LOVE ITEasy one-step direct dye removal in 30 minutes or lessCreamy, drip-free formula is a breeze to apply and stays put through processingCuticle-nourishing K-PAK® proteins help condition and protect hair during lifting, for healthier post-service results* HOW TO USE: Color Intensity Eraser is mixed with 20 Volume (6%) Veroxide® or LumiShine™ Developer. In a non-metallic bowl, mix one full Color Intensity Eraser packette with 3 oz of 20 (6%) Volume Veroxide or LumiShine Developer. Using a color brush, apply ONLY to hair that has been prelightened and treated with directdyes or semi-permanent haircolor. Process for up to 30 minutes at room temperature, checking every 5 minutes until desired result is achieved. Thoroughly rinse Color Intensity Eraser from the hair, shampoo with K-PAK® Color Therapy™ Shampoo, then follow with K-PAK Cuticle Sealer (optional) and K-PAK Color Therapy Conditioner.
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Orders shipped to the United States may be subject to import duties, taxes, customs fees, and return shipping costs, which are the responsibility of the buyer. Return shipping is only covered if an incorrect product or shade was shipped.
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