K18 - Damage Shield pH Protective Shampoo - 250ml

K18 - Damage Shield pH Protective Shampoo - 250ml K18 Damage Shield™ pH Protective Shampoo is a color-safe, daily-use formula designed to gently cleanse while maintaining the hair’s optimal pH level. Developed to support hair health and color longevity, it shields against damage caused by washing, styling, and environmental stressors. Safe but powerful cleansing: Plant-derived surfactants deliver safe but effective high-power cleansing to break down and remove dirt + oil. Designed for damaged hair: pH-optimized formula helps prevent excess swelling of the hair cuticle during washing - which helps maintain color, improve hair health and shine, and reduce frizz. Gentle enough to use every time you cleanse: Gentle on hair AND scalp - pH-optimized formula mimics hair’s natural pH, to reduce cuticle swelling and maintain hair health, and preserve the scalp microbiome. Optimized pH cleanses hair and scalp without over-drying. Certified microbiome-friendly formula removes dirt and oil without disrupting the scalp’s natural protective barrier. K18PEPTIDE™ helps reduce protein loss to keep hair feeling healthy and strong. How To Safe to use every time you wash. Massage into hair, focusing on scalp. Thoroughly rinse. Repeat as needed.