So Pure Cool neutralizes brassy tones*. Powerful violet pigments neutralize warm tones. Infused with acai berry extract to help protect hair against oxidation and color fading. Leaves hair soft, moisturized, and with an icy glow. Features: Vegan and cruelty-free Carbon neutral Free from gluten, silicones, and sulfates Refillable packaging Concentrated formula 90% naturally derived How To Use: Massage into wet hair. Leave in for about 1 minute to let the pigments do their work. Rinse thoroughly. *Based on a consumer panel of 26 participants after 5x So Pure Polish total line application (shampoo + conditioner).
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