#mydentity Direct Dye Vibrant Pastels

The 1st Influencer brand created by the biggest social media superstar in professional hair styling.
#mydentity Direct Dye Vibrant Pastel formulated with an exclusive Keratin & Argan Seed Oil Blend to improve the overall integrity of the hair. Provides maximum color retention and vibrancy - for hair color that lasts up to 25 shampoos.