Pravana - Purify & Revive Shampoo - 325ml

Pravana Purify & Revive Shampoo - 325ml Purify & Revive is a Lactic Acid-powered demineralizing collection to instantly cleanse hair. Hard water can dull, dry and damage hair, leading to unpredictable or less-than-optimal color results. Diminish hard water build up in just 3 minutes with PRAVANA’s Purify & Revive collection. PRIME SPRAY: Groundbreaking one-step spray Instantly removes build-up in 95% less time than leading competitors Takes just 3 minutes to penetrate Use to prep hair for all chemical services CLEANSE: Powered by plant-based Lactic Acid to instantly remove build up without stripping away moisture Color-safe for use at the back bar and at home Pair with any PRAVANA conditioner for a custom care routine How To Before color treatment, divide the hair into sections and spray evenly, making sure not to over saturate. Comb through hair. Wait 3 minutes. Apply color.